SIPPA: functional beverage brand
Sippa is a concept functional beverage brand designed to feel fun, modern, and health-forward without falling into the typical “boring wellness” aesthetic.
Industry: Functional Beverages / FMCG
Website: Shopify / e-commerce
What we did:
Brand identity & packaging design
Website strategy
Shopify website
The Challenge
Sippa is a concept functional beverage brand designed to explore how bold character-driven branding can compete in a crowded drink category.
I created this project to test how far a playful visual system can go, while still supporting commercial goals like shelf visibility, flavor clarity, and social-first marketing.
A full-stack beverage brand, package design & website design combining bold identity with a Shopify store built for conversion and revenue.
Shopify mockups made with the strategy in mind
These mockups were built to guide users toward action.
Every layout decision supports conversion: clearer product choices, reduced friction, stronger CTAs, and smarter upsell flows designed to increase AOV and revenue per visitor.
Key UX and CRO decisions include:
Clear product navigation to reduce choice overload
PDP layouts optimized for clarity, trust, and faster purchase decisions
Bundle and multi-flavor flows designed to increase AOV
Cross-sell and upsell modules to improve revenue per session
Outcome
This project demonstrates how a distinctive brand identity can work hand-in-hand with a conversion-optimized Shopify store to build a beverage brand that is both memorable and commercially viable.
