from the traffic you already have
More profit
from the traffic you already have
For Shopify product brands that want higher conversions and more sales without more ad spend.

from the traffic you already have
More profit
For Shopify product brands that want higher conversions and more sales without more ad spend.

from the traffic you already have
More profit
For Shopify product brands that want higher conversions and more sales without more ad spend.

We design Shopify stores that turn more
visitors into paying customers and
measurably increased revenue
We design Shopify stores that turn more visitors into paying customers and measurably increased revenue



RECENT PROJECTS

HOW CAN WE HELP YOU
E-COMMERCE Website Design
➛
We help Shopify product brands increase online sales and revenue.
We do this by implementing conversion-focused website strategy and improving user experience to maximize revenue per visitor and overall profitability.

HOW CAN WE HELP YOU
E-COMMERCE Website Design
➛
We help Shopify product brands increase online sales and revenue.
We do this by implementing conversion-focused website strategy and improving user experience to maximize revenue per visitor and overall profitability.

HOW CAN WE HELP YOU
E-COMMERCE Website
Design
➛
We help Shopify product brands increase online sales and revenue.
We do this by implementing conversion-focused website strategy and improving user experience to maximize revenue per visitor and overall profitability.



Kind words from clients
I was blown away by how smooth the web design process was. Sofya walked me through everything, gave me great advice and helped me understand what makes a website truly special. We’re already seeing better results: more traffic, engagement and customer satisfaction. Thanks for your work, that’s mindbending!
- Frances -
From the first call to the final result, working with Sofya was effortless. She guided us through every step of the branding process with clarity and care. The custom illustrations and brand vibe feel so unique, people stop and stare at the signage! The shop now stands out more than ever, and we’ve already seen an increase in foot traffic. The brand truly captures the spirit of our shop - warm, cozy, and full of personality.
- Ariadna and Andrew -
Sofya just got what I wanted, even when I wasn’t great at explaining it. She made everything look clean and professional, without it feeling cold. She really listened to what I wanted, asked the right questions, and somehow turned it all into something that looks and feels exactly like my business. I’ve had more people booking since we launched the new site, and lots of compliments too!
- Mariana -
Working with Sofya felt like talking to someone who just got what I was trying to do. I didn’t have a clear picture in my head, but she helped me find it. Now my whole business feels more ‘me.’ The way everything looks from the soft colors to the tiny drawings makes people feel safe and welcome, and that’s exactly the feeling I wanted to give. I’ve had new clients tell me they chose me because of how the site made them feel.
- Alia -
I was blown away by how smooth the web design process was. Sofya walked me through everything, gave me great advice and helped me understand what makes a website truly special. We’re already seeing better results: more traffic, engagement and customer satisfaction. Thanks for your work, that’s mindbending!
- Frances -
From the first call to the final result, working with Sofya was effortless. She guided us through every step of the branding process with clarity and care. The custom illustrations and brand vibe feel so unique, people stop and stare at the signage! The shop now stands out more than ever, and we’ve already seen an increase in foot traffic. The brand truly captures the spirit of our shop - warm, cozy, and full of personality.
- Ariadna and Andrew -
Sofya just got what I wanted, even when I wasn’t great at explaining it. She made everything look clean and professional, without it feeling cold. She really listened to what I wanted, asked the right questions, and somehow turned it all into something that looks and feels exactly like my business. I’ve had more people booking since we launched the new site, and lots of compliments too!
- Mariana -
Working with Sofya felt like talking to someone who just got what I was trying to do. I didn’t have a clear picture in my head, but she helped me find it. Now my whole business feels more ‘me.’ The way everything looks from the soft colors to the tiny drawings makes people feel safe and welcome, and that’s exactly the feeling I wanted to give. I’ve had new clients tell me they chose me because of how the site made them feel.
- Alia -
I was blown away by how smooth the web design process was. Sofya walked me through everything, gave me great advice and helped me understand what makes a website truly special. We’re already seeing better results: more traffic, engagement and customer satisfaction. Thanks for your work, that’s mindbending!
- Frances -
From the first call to the final result, working with Sofya was effortless. She guided us through every step of the branding process with clarity and care. The custom illustrations and brand vibe feel so unique, people stop and stare at the signage! The shop now stands out more than ever, and we’ve already seen an increase in foot traffic. The brand truly captures the spirit of our shop - warm, cozy, and full of personality.
- Ariadna and Andrew -
Sofya just got what I wanted, even when I wasn’t great at explaining it. She made everything look clean and professional, without it feeling cold. She really listened to what I wanted, asked the right questions, and somehow turned it all into something that looks and feels exactly like my business. I’ve had more people booking since we launched the new site, and lots of compliments too!
- Mariana -
Working with Sofya felt like talking to someone who just got what I was trying to do. I didn’t have a clear picture in my head, but she helped me find it. Now my whole business feels more ‘me.’ The way everything looks from the soft colors to the tiny drawings makes people feel safe and welcome, and that’s exactly the feeling I wanted to give. I’ve had new clients tell me they chose me because of how the site made them feel.
- Alia -
I was blown away by how smooth the web design process was. Sofya walked me through everything, gave me great advice and helped me understand what makes a website truly special. We’re already seeing better results: more traffic, engagement and customer satisfaction. Thanks for your work, that’s mindbending!
- Frances -
From the first call to the final result, working with Sofya was effortless. She guided us through every step of the branding process with clarity and care. The custom illustrations and brand vibe feel so unique, people stop and stare at the signage! The shop now stands out more than ever, and we’ve already seen an increase in foot traffic. The brand truly captures the spirit of our shop - warm, cozy, and full of personality.
- Ariadna and Andrew -
Sofya just got what I wanted, even when I wasn’t great at explaining it. She made everything look clean and professional, without it feeling cold. She really listened to what I wanted, asked the right questions, and somehow turned it all into something that looks and feels exactly like my business. I’ve had more people booking since we launched the new site, and lots of compliments too!
- Mariana -
Working with Sofya felt like talking to someone who just got what I was trying to do. I didn’t have a clear picture in my head, but she helped me find it. Now my whole business feels more ‘me.’ The way everything looks from the soft colors to the tiny drawings makes people feel safe and welcome, and that’s exactly the feeling I wanted to give. I’ve had new clients tell me they chose me because of how the site made them feel.
- Alia -
I was blown away by how smooth the web design process was. Sofya walked me through everything, gave me great advice and helped me understand what makes a website truly special. We’re already seeing better results: more traffic, engagement and customer satisfaction. Thanks for your work, that’s mindbending!
- Frances -
From the first call to the final result, working with Sofya was effortless. She guided us through every step of the branding process with clarity and care. The custom illustrations and brand vibe feel so unique, people stop and stare at the signage! The shop now stands out more than ever, and we’ve already seen an increase in foot traffic. The brand truly captures the spirit of our shop - warm, cozy, and full of personality.
- Ariadna and Andrew -
Sofya just got what I wanted, even when I wasn’t great at explaining it. She made everything look clean and professional, without it feeling cold. She really listened to what I wanted, asked the right questions, and somehow turned it all into something that looks and feels exactly like my business. I’ve had more people booking since we launched the new site, and lots of compliments too!
- Mariana -
Working with Sofya felt like talking to someone who just got what I was trying to do. I didn’t have a clear picture in my head, but she helped me find it. Now my whole business feels more ‘me.’ The way everything looks from the soft colors to the tiny drawings makes people feel safe and welcome, and that’s exactly the feeling I wanted to give. I’ve had new clients tell me they chose me because of how the site made them feel.
- Alia -
I was blown away by how smooth the web design process was. Sofya walked me through everything, gave me great advice and helped me understand what makes a website truly special. We’re already seeing better results: more traffic, engagement and customer satisfaction. Thanks for your work, that’s mindbending!
- Frances -
From the first call to the final result, working with Sofya was effortless. She guided us through every step of the branding process with clarity and care. The custom illustrations and brand vibe feel so unique, people stop and stare at the signage! The shop now stands out more than ever, and we’ve already seen an increase in foot traffic. The brand truly captures the spirit of our shop - warm, cozy, and full of personality.
- Ariadna and Andrew -
Sofya just got what I wanted, even when I wasn’t great at explaining it. She made everything look clean and professional, without it feeling cold. She really listened to what I wanted, asked the right questions, and somehow turned it all into something that looks and feels exactly like my business. I’ve had more people booking since we launched the new site, and lots of compliments too!
- Mariana -
Working with Sofya felt like talking to someone who just got what I was trying to do. I didn’t have a clear picture in my head, but she helped me find it. Now my whole business feels more ‘me.’ The way everything looks from the soft colors to the tiny drawings makes people feel safe and welcome, and that’s exactly the feeling I wanted to give. I’ve had new clients tell me they chose me because of how the site made them feel.
- Alia -
I was blown away by how smooth the web design process was. Sofya walked me through everything, gave me great advice and helped me understand what makes a website truly special. We’re already seeing better results: more traffic, engagement and customer satisfaction. Thanks for your work, that’s mindbending!
- Frances -
From the first call to the final result, working with Sofya was effortless. She guided us through every step of the branding process with clarity and care. The custom illustrations and brand vibe feel so unique, people stop and stare at the signage! The shop now stands out more than ever, and we’ve already seen an increase in foot traffic. The brand truly captures the spirit of our shop - warm, cozy, and full of personality.
- Ariadna and Andrew -
Sofya just got what I wanted, even when I wasn’t great at explaining it. She made everything look clean and professional, without it feeling cold. She really listened to what I wanted, asked the right questions, and somehow turned it all into something that looks and feels exactly like my business. I’ve had more people booking since we launched the new site, and lots of compliments too!
- Mariana -
Working with Sofya felt like talking to someone who just got what I was trying to do. I didn’t have a clear picture in my head, but she helped me find it. Now my whole business feels more ‘me.’ The way everything looks from the soft colors to the tiny drawings makes people feel safe and welcome, and that’s exactly the feeling I wanted to give. I’ve had new clients tell me they chose me because of how the site made them feel.
- Alia -
I was blown away by how smooth the web design process was. Sofya walked me through everything, gave me great advice and helped me understand what makes a website truly special. We’re already seeing better results: more traffic, engagement and customer satisfaction. Thanks for your work, that’s mindbending!
- Frances -
From the first call to the final result, working with Sofya was effortless. She guided us through every step of the branding process with clarity and care. The custom illustrations and brand vibe feel so unique, people stop and stare at the signage! The shop now stands out more than ever, and we’ve already seen an increase in foot traffic. The brand truly captures the spirit of our shop - warm, cozy, and full of personality.
- Ariadna and Andrew -
Sofya just got what I wanted, even when I wasn’t great at explaining it. She made everything look clean and professional, without it feeling cold. She really listened to what I wanted, asked the right questions, and somehow turned it all into something that looks and feels exactly like my business. I’ve had more people booking since we launched the new site, and lots of compliments too!
- Mariana -
Working with Sofya felt like talking to someone who just got what I was trying to do. I didn’t have a clear picture in my head, but she helped me find it. Now my whole business feels more ‘me.’ The way everything looks from the soft colors to the tiny drawings makes people feel safe and welcome, and that’s exactly the feeling I wanted to give. I’ve had new clients tell me they chose me because of how the site made them feel.
- Alia -
I was blown away by how smooth the web design process was. Sofya walked me through everything, gave me great advice and helped me understand what makes a website truly special. We’re already seeing better results: more traffic, engagement and customer satisfaction. Thanks for your work, that’s mindbending!
- Frances -
From the first call to the final result, working with Sofya was effortless. She guided us through every step of the branding process with clarity and care. The custom illustrations and brand vibe feel so unique, people stop and stare at the signage! The shop now stands out more than ever, and we’ve already seen an increase in foot traffic. The brand truly captures the spirit of our shop - warm, cozy, and full of personality.
- Ariadna and Andrew -
Sofya just got what I wanted, even when I wasn’t great at explaining it. She made everything look clean and professional, without it feeling cold. She really listened to what I wanted, asked the right questions, and somehow turned it all into something that looks and feels exactly like my business. I’ve had more people booking since we launched the new site, and lots of compliments too!
- Mariana -
Working with Sofya felt like talking to someone who just got what I was trying to do. I didn’t have a clear picture in my head, but she helped me find it. Now my whole business feels more ‘me.’ The way everything looks from the soft colors to the tiny drawings makes people feel safe and welcome, and that’s exactly the feeling I wanted to give. I’ve had new clients tell me they chose me because of how the site made them feel.
- Alia -
I was blown away by how smooth the web design process was. Sofya walked me through everything, gave me great advice and helped me understand what makes a website truly special. We’re already seeing better results: more traffic, engagement and customer satisfaction. Thanks for your work, that’s mindbending!
- Frances -
From the first call to the final result, working with Sofya was effortless. She guided us through every step of the branding process with clarity and care. The custom illustrations and brand vibe feel so unique, people stop and stare at the signage! The shop now stands out more than ever, and we’ve already seen an increase in foot traffic. The brand truly captures the spirit of our shop - warm, cozy, and full of personality.
- Ariadna and Andrew -
Sofya just got what I wanted, even when I wasn’t great at explaining it. She made everything look clean and professional, without it feeling cold. She really listened to what I wanted, asked the right questions, and somehow turned it all into something that looks and feels exactly like my business. I’ve had more people booking since we launched the new site, and lots of compliments too!
- Mariana -
Working with Sofya felt like talking to someone who just got what I was trying to do. I didn’t have a clear picture in my head, but she helped me find it. Now my whole business feels more ‘me.’ The way everything looks from the soft colors to the tiny drawings makes people feel safe and welcome, and that’s exactly the feeling I wanted to give. I’ve had new clients tell me they chose me because of how the site made them feel.
- Alia -
I was blown away by how smooth the web design process was. Sofya walked me through everything, gave me great advice and helped me understand what makes a website truly special. We’re already seeing better results: more traffic, engagement and customer satisfaction. Thanks for your work, that’s mindbending!
- Frances -
From the first call to the final result, working with Sofya was effortless. She guided us through every step of the branding process with clarity and care. The custom illustrations and brand vibe feel so unique, people stop and stare at the signage! The shop now stands out more than ever, and we’ve already seen an increase in foot traffic. The brand truly captures the spirit of our shop - warm, cozy, and full of personality.
- Ariadna and Andrew -
Sofya just got what I wanted, even when I wasn’t great at explaining it. She made everything look clean and professional, without it feeling cold. She really listened to what I wanted, asked the right questions, and somehow turned it all into something that looks and feels exactly like my business. I’ve had more people booking since we launched the new site, and lots of compliments too!
- Mariana -
Working with Sofya felt like talking to someone who just got what I was trying to do. I didn’t have a clear picture in my head, but she helped me find it. Now my whole business feels more ‘me.’ The way everything looks from the soft colors to the tiny drawings makes people feel safe and welcome, and that’s exactly the feeling I wanted to give. I’ve had new clients tell me they chose me because of how the site made them feel.
- Alia -
I was blown away by how smooth the web design process was. Sofya walked me through everything, gave me great advice and helped me understand what makes a website truly special. We’re already seeing better results: more traffic, engagement and customer satisfaction. Thanks for your work, that’s mindbending!
- Frances -
From the first call to the final result, working with Sofya was effortless. She guided us through every step of the branding process with clarity and care. The custom illustrations and brand vibe feel so unique, people stop and stare at the signage! The shop now stands out more than ever, and we’ve already seen an increase in foot traffic. The brand truly captures the spirit of our shop - warm, cozy, and full of personality.
- Ariadna and Andrew -
Sofya just got what I wanted, even when I wasn’t great at explaining it. She made everything look clean and professional, without it feeling cold. She really listened to what I wanted, asked the right questions, and somehow turned it all into something that looks and feels exactly like my business. I’ve had more people booking since we launched the new site, and lots of compliments too!
- Mariana -
Working with Sofya felt like talking to someone who just got what I was trying to do. I didn’t have a clear picture in my head, but she helped me find it. Now my whole business feels more ‘me.’ The way everything looks from the soft colors to the tiny drawings makes people feel safe and welcome, and that’s exactly the feeling I wanted to give. I’ve had new clients tell me they chose me because of how the site made them feel.
- Alia -



Hi! I’m Sofya




Before I became a Shopify designer, I worked
in software development and product management.
I spent years thinking about user behavior, systems,
and performance, which is exactly how I approach
website design today.
I believe a website isn’t just a brand asset. It’s a sales
channel, a growth tool, and often the backbone
of a product business. That’s why I focus on building
Shopify websites that increase conversions, drive
sales, and support real business goals.
I work with product brands that care about quality,
sustainability, and long-term growth.
I’m glad you’re here and if you care about results
as much as design, we’ll get along well.
Before I became a Shopify designer, I worked
in software development and product management.
I spent years thinking about user behavior, systems, and performance, which is exactly how I approach website design today.
I believe a website isn’t just a brand asset. It’s a sales channel, a growth tool, and often the backbone of a product business. That’s why I focus on building Shopify websites that increase conversions, drive sales, and support real business goals.
I work with product brands that care about quality, sustainability, and long-term growth.
I’m glad you’re here and if you care about results as much as design, we’ll get along well.
When pretty website isn’t doing it’s job
Let’s create the design that supports your business goals



Frequently asked questions
Do you offer website maintenance services?
Yes, first of all I provide one week post-launch support via e-mail and later you can hire me for a day to fix up whatever is on you list.
What platform do you build on?
The best platform for e-commerce websites is Shopify. For service-based websites I use Squarespace and Framer.
Do you know how to code?
Yes! We can customize the website to support your specific business goals.
How long does a typical project take?
Timelines depend on scope, but most website and design projects take between 2–4 weeks. I prioritize clear milestones, efficient communication, and focused execution to avoid dragging projects out unnecessarily.
Will I be able to manage the website myself after launch?
Yes. I design systems to be clear, maintainable, and easy to manage, and I provide guidance so you feel confident updating content and running your website independently.
Do you offer website maintenance services?
Yes, first of all I provide one week post-launch support via e-mail and later you can hire me for a day to fix up whatever is on you list.
What platform do you build on?
The best platform for e-commerce websites is Shopify. For service-based websites I use Squarespace and Framer.
Do you know how to code?
Yes! We can customize the website to support your specific business goals.
How long does a typical project take?
Timelines depend on scope, but most website and design projects take between 2–4 weeks. I prioritize clear milestones, efficient communication, and focused execution to avoid dragging projects out unnecessarily.
Will I be able to manage the website myself after launch?
Yes. I design systems to be clear, maintainable, and easy to manage, and I provide guidance so you feel confident updating content and running your website independently.
Do you offer website maintenance services?
Yes, first of all I provide one week post-launch support via e-mail and later you can hire me for a day to fix up whatever is on you list.
What platform do you build on?
The best platform for e-commerce websites is Shopify. For service-based websites I use Squarespace and Framer.
Do you know how to code?
Yes! We can customize the website to support your specific business goals.
How long does a typical project take?
Timelines depend on scope, but most website and design projects take between 2–4 weeks. I prioritize clear milestones, efficient communication, and focused execution to avoid dragging projects out unnecessarily.
Will I be able to manage the website myself after launch?
Yes. I design systems to be clear, maintainable, and easy to manage, and I provide guidance so you feel confident updating content and running your website independently.

