from the traffic you already have

More profit
from the traffic you already have

For Shopify product brands that want higher conversions and more sales without more ad spend.

Professional web designer working on a laptop, styled in a modern neutral workspace, representing conversion-focused Shopify website design for product-based businesses.

from the traffic you already have

More profit

For Shopify product brands that want higher conversions and more sales without more ad spend.

Professional web designer working on a laptop, styled in a modern neutral workspace, representing conversion-focused Shopify website design for product-based businesses.

from the traffic you already have

More profit

For Shopify product brands that want higher conversions and more sales without more ad spend.

Professional web designer working on a laptop, styled in a modern neutral workspace, representing conversion-focused Shopify website design for product-based businesses.

We design Shopify stores that turn more
visitors into paying customers and
measurably increased revenue

We design Shopify stores that turn more visitors into paying customers and measurably increased revenue

Close-up of a female website designer typing on a laptop, working on a Shopify website design project in a calm home office setting

HOW CAN WE HELP YOU

E-COMMERCE Website Design

We help Shopify product brands increase online sales and revenue.

We do this by implementing conversion-focused website strategy and improving user experience to maximize revenue per visitor and overall profitability.

Close-up of a female website designer typing on a laptop, working on a Shopify website design project in a calm home office setting

HOW CAN WE HELP YOU

E-COMMERCE Website Design

We help Shopify product brands increase online sales and revenue.

We do this by implementing conversion-focused website strategy and improving user experience to maximize revenue per visitor and overall profitability.

Close-up of a female website designer typing on a laptop, working on a Shopify website design project in a calm home office setting

HOW CAN WE HELP YOU

E-COMMERCE Website 
Design

We help Shopify product brands increase online sales and revenue.

We do this by implementing conversion-focused website strategy and improving user experience to maximize revenue per visitor and overall profitability.

Peonees background image
Peonees background image
Peonees background image

Kind words from clients

Hi! I’m Sofya

Female website designer standing next to a minimalist desk with a laptop, showcasing a professional yet approachable personal brand for a design studio
Female website designer standing next to a minimalist desk with a laptop, showcasing a professional yet approachable personal brand for a design studio
Top-down view of a designer’s workspace with a laptop, handwritten notes, coffee, and soft pink peonies, representing thoughtful website and brand strategy work
Top-down view of a designer’s workspace with a laptop, handwritten notes, coffee, and soft pink peonies, representing thoughtful website and brand strategy work

Before I became a Shopify designer, I worked
in software development and product management.
I spent years thinking about user behavior, systems,
and performance, which is exactly how I approach
website design today.

I believe a website isn’t just a brand asset. It’s a sales
channel, a growth tool, and often the backbone
of a product business. That’s why I focus on building
Shopify websites that increase conversions, drive
sales, and support real business goals.

I work with product brands that care about quality,
sustainability, and long-term growth.

I’m glad you’re here and if you care about results
as much as design, we’ll get along well.

Before I became a Shopify designer, I worked
in software development and product management.
I spent years thinking about user behavior, systems, and performance, which is exactly how I approach website design today.

I believe a website isn’t just a brand asset. It’s a sales channel, a growth tool, and often the backbone of a product business. That’s why I focus on building Shopify websites that increase conversions, drive sales, and support real business goals.

I work with product brands that care about quality, sustainability, and long-term growth.

I’m glad you’re here and if you care about results as much as design, we’ll get along well.

When pretty website isn’t doing it’s job

Let’s create the design that supports your business goals

Designer writing in a notebook beside a laptop and coffee, capturing the creative planning process behind strategic website design
Designer writing in a notebook beside a laptop and coffee, capturing the creative planning process behind strategic website design
Designer writing in a notebook beside a laptop and coffee, capturing the creative planning process behind strategic website design

Frequently asked questions

Do you offer website maintenance services?

Yes, first of all I provide one week post-launch support via e-mail and later you can hire me for a day to fix up whatever is on you list.

What platform do you build on?

The best platform for e-commerce websites is Shopify. For service-based websites I use Squarespace and Framer.

Do you know how to code?

Yes! We can customize the website to support your specific business goals.

How long does a typical project take?

Timelines depend on scope, but most website and design projects take between 2–4 weeks. I prioritize clear milestones, efficient communication, and focused execution to avoid dragging projects out unnecessarily.

Will I be able to manage the website myself after launch?

Yes. I design systems to be clear, maintainable, and easy to manage, and I provide guidance so you feel confident updating content and running your website independently.

Do you offer website maintenance services?

Yes, first of all I provide one week post-launch support via e-mail and later you can hire me for a day to fix up whatever is on you list.

What platform do you build on?

The best platform for e-commerce websites is Shopify. For service-based websites I use Squarespace and Framer.

Do you know how to code?

Yes! We can customize the website to support your specific business goals.

How long does a typical project take?

Timelines depend on scope, but most website and design projects take between 2–4 weeks. I prioritize clear milestones, efficient communication, and focused execution to avoid dragging projects out unnecessarily.

Will I be able to manage the website myself after launch?

Yes. I design systems to be clear, maintainable, and easy to manage, and I provide guidance so you feel confident updating content and running your website independently.

Do you offer website maintenance services?

Yes, first of all I provide one week post-launch support via e-mail and later you can hire me for a day to fix up whatever is on you list.

What platform do you build on?

The best platform for e-commerce websites is Shopify. For service-based websites I use Squarespace and Framer.

Do you know how to code?

Yes! We can customize the website to support your specific business goals.

How long does a typical project take?

Timelines depend on scope, but most website and design projects take between 2–4 weeks. I prioritize clear milestones, efficient communication, and focused execution to avoid dragging projects out unnecessarily.

Will I be able to manage the website myself after launch?

Yes. I design systems to be clear, maintainable, and easy to manage, and I provide guidance so you feel confident updating content and running your website independently.